Our Vision & Values

A bit of history…

Travel, the heart of our business, is above all a shared passion from the My Japan Guide team, founded in 2013.

So we created Private Tours Japan to combine our passion for travel with our desire to share and show you the very best of our region.

Our goals

• Promote an authentic Japan
• Transcend your journey in Japan
• Get inspired by your dreams
• Redefine luxury  travel
• Create the perfect trip in Japan
• Innovate for sustainable tourism

Our concept

One’s destination is never a place, but a new way of seeing things. Henry Miller

Luxury Travel for us is defined less by Michelin stars and more by access to the people, places, and experiences that represent all that is authentic about Japan.

There’s no denying that we still highly value comfort factors and we believe luxury hotels enhance the overall experience of your trip. Therefore, high standarts of accommodation, transportation, professional guides, and dining will feature on our itineraries.

Nowadays, we are aware you seek more depth of understanding and immersion. Our clients don’t just want to see –they want to get involved and participate.

We have done all the research and we have the local experience. This gives you the luxury of being able to explore different routes, to find new experiences, and to live extraordinary moments planned exclusively for you.

We provide a deep level of sophisticated knowledge and know-how during the planning process of your trip, designing luxury experiential travel that adapts to your style.

Take inspiration from our suggestions before creating the trip that suits you.